| A | B |
|---|
| blanket primary | variant of the open primary in which the voter receives a ballot that enables the voter to vote for candidates of diff. parties |
| closed primary | type of primarty in which the voter must be a registered member of a political party |
| coattails | the tendency of lesser-known candidates to profit in an election by the presence of a more popular candidate on the ticket |
| electorate coalition | base of committed partisans supporting an electoral candidate who also attracts swing votes |
| general election | 2nd election in a campaign; determines which party's nominee wil win office |
| incumbent | the person currently in office |
| negative ad | media advertising meant to cast an unfavorable light on an opponent. |
| office-bloc ballot | ballot that lists all candidates by office to minimize a straight paryt ticket vote |
| open primary | type of primarty in which the voter can decide upon entering the voting booth in which party's primary to participate |
| party-column ballot | ballot that was govt.-printed and contained a list in columns of all candidates of each party |
| political action committee | committee set up by an interest group representing a corporation, labor union, or other interest |
| position issue | campaign issue on which the rival parties or candidates take diff postitions in order to reach out for electoral support |
| presidency primary | special kind of primary used to pick delegates to the presidential nominating conventions of the major parties |
| primary election | 1st election in a campaign; determines party's nominee for an office |
| prospective voting | voting on the basis of a person's view of candidates' positions on the issues |
| public finance law | fed. law providing funds to candidate seeking the presidency |
| realigning or critical periods | periods during which a sharp, lasting shift occurs in the power coalition supporting both parties |
| realignment | the situation when a new issue of utmost importance to voters cuts across existing party divisions and replaces old issues that formed the basis of party identification |
| retrospective voting | voting on the basis of how things have gone in the recent past |
| runoff primary | type of primary used in southern states |
| split-ticket voting | election result in which a congressional district votes for the presidential candidate of one party and the congressional candidate of the other party |
| spots | short ads on behalf of a candidate on tv |
| straight-ticket voting | voting for candidates who are all of the same party |
| theme | element of campaign strategy that is a simple, appealing idea that can be repeated over and over again |
| tone | element of campaign strategy that involves either a positive or negative approach |
| valence issue | campaign issue that is linked in the voters' minds w/ conditions, goals, or symbols that are almost univerally approved or not |
| visual | campaign appearance covered in a news broadcast |
