| A | B |
| advertising research | studies of advertisements and media |
| applied research | studies of existing product problems or design improvements |
| computer integrated mfg | manufacturing systems designed and managed using computers |
| consumer panel | group of people who offer opinions about a product or service |
| human resource planning | scheduling number of people and types of jobs required for production |
| inventory management | record of quantities and amounts of materials and supplies needed |
| manufacturing | processing raw and semi-finished materials into finished products |
| marketing research | studies of business's and consumers' exchange of goods and services |
| mass production | large number produced, or assembly line to make identical products |
| motivation research | study of consumer buying behavior |
| product development | improving a product or services |
| product research | studies of improvements for existing products |
| production scheduling | planning of steps, time, and sequence of manufacturing process |
| pure research | studies without a product in mind |
| quality management | developing standards for operations and products and measuring |
| research | systematic search for and interpretation of problems/needs |
| services | valuable not resulting in ownership, labor input to satisfy consumer needs |