| A | B |
|---|
| Product Orientation | Providing products they know how to produce. |
| Market Orientation | Providing products that consumers want. |
| Primary research aims to find out... | ...new data. |
| Methods of primary research includes... | ...questionnaires and consumer groups. |
| Qualitative research collects data about... | ...opinions, feelings and attitude. |
| Secondary research gathers... | ... existing data. |
| Quantitative research collects... | ...data that is expressed as numbers. |
| Sources of secondary data include... | ...journal, books and the internet. |
