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CLM

A Lead Management Tool

AB
LeadA product like Life Insurance, Auto, or Homeowners
ContactSomeone that has membership with CSAA
A P&C referral life lead MUST be createdby creating a new lead in CLM
Lead is to a Product LineAs Contact is to CSAA Membership
The CLM user id is typically the...The network user id ("G #"
Password is always thefirst 4 digits of your SSN followed by your network user ID
Sales Stage 02-New (Life) meansthis is a warm lead which a member is interested
Sales Stage 01-Prospecting (Life) meansa CSAA Member with Homeowners insurance that has recently made a change to their existing policy



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