| A | B |
|---|
| advertising | paid message to many people |
| advertising media | method of paid message to many people |
| buying motives | reasons people buy |
| cease and desist | requires company to stop specific advertisements |
| corrective advertising | advertising run to correct misleading information |
| direct advertising | promotions sent to customers |
| drive time | time when most people are in cars listening to radios |
| false advertising | misleading advertising influencing customers to buy |
| full disclosure | telling customers all facts needed to make informed decision |
| infomercials | full length (30-60 min.) TV program to sell product |
| objections | customer complaints or concerns |
| personal selling | direct, personal promotion to customer |
| prime time | most expensive TV advertising time (6 pm to 11 pm) |
| self-service merchandising | customers select, take to counter, and pay for items |
| shopping channels | TV channels exclusively for showing and buying of goods |
| substantiation | proving all claims about goods and services promotions |
| suggestion selling | promoting products in addition to customer requests |
