| A | B |
| implicit | understood but not directly stated |
| explicit | clear and obvious |
| card stacking | telling part of the truth; hiding the negative |
| testimonial | uses a famous person or an authority on the subject |
| snob appeal | uses the desire to be better than others |
| name-calling | points out problems in others |
| bandwagon | part of the group; #1 |
| plain folks | uses regular people |
| emotional appeal | connects with feelings |
| dictionary | provides definitions, parts of speech, and pronunciation |
| thesaurus | provides synonyms and antonyms for words |
| subject encyclopedia | detailed facts about a specific subject area |
| directory | addresses, telephone #'s, and email for individuals/organizations |
| encyclopedia | gives general facts about a wide variety of topics |
| atlas | a book of maps |
| bibliography | collection of books and articles on a similar topic |
| style manual | advice about grammar and how to punctuate correctly |
| tone | the author's attitude toward a subject in a writing |
| bias | a way an author feels that may influence one's writing |
| glittering generalities | sounds good; means nothing; can't be proven |
| summarize | to retell about an event by only including the most important info |
| indentation | text that is moved to the right |
| illustrations, graphics, and photographs | things that provide a visual image to material being presented |
| sidebar | a short boxed bit of info printed near a longer article |
| headings and subheadings | states the sections topic or purpose; in boldface |
| footnotes and annotations | notes found at the bottom of the page; provides extra info |
| facts | objective statements that can be proven true |
| opinions | subjective statements that are someone's feelings; can't be proven |
| compare/contrast | points out similarities and differences |
| sequential/chronological | time order |
| enumeration | a list |
| process | ordered steps to complete a task |
| generalization | assumes that something is always/never the case |
| cause/effect | shows how at least 2 things relate to one another |
| concept/definition | provides an explanation |