| A | B |
|---|
| AIMS | The long term overall goal and direction of a business. |
| OBJECTIVES | Quantifiable targets that must be achieved in order to enable the business to fulfill its aims |
| MISSION STATEMENT | Written statement detailing the aims and direction of the business |
| ETHICS | Morally correct behaviour |
| STAKEHOLDERS | Anyone with a vested interest in the activities and decision making of a business |
| SHAREHOLDERS | Owners in a company |
| DIVIDENDS | The earned return on the investment |
| LONG TERM OBJECTIVES | Typically 2-5 years |
