| A | B |
|---|
| Consumer markets and business-to-business markets. | There are significant differences between the two. |
| Marketing | The process of combining the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual and organizational objectives. |
| Job analysis. | A study of the tasks required to do a job well |
| Information-reporting system. | The first level of a management support system |
| Theory X managers | View their workers as untrustworthy and unmotivated. |
| Marketing mix | The process of separating, identifying, and evaluating the layers of a market to design |
| vestibule training | A type of off-the-job training |
| a person-to-person interview | a source for primary data |
| Intranets | Internal corporate wide area networks that use Internet technology to link employees in many different locations and with many different types of computers. |
| Job enlargement | the expansion of the number of tasks and variety of tasks performed by a worker. |
| subscription renewals | most likely an example of a consumer using routine response behavior |
| the creation of a strategy for meeting future human resource needs. | Human resource planning |
| refers to all of the equipment and techniques needed to manage and process information. | Information technology |
| The equity theory is concerned with: | how fairly a worker is treated compared to coworkers |
| A CIO serve an organization as | a top manager who is responsible for all information resources in the organization |
| Pay for lost work time due to the work-related injury | Worker's compensation |
| According to Frederick Taylor's scientific management theory, the most important motivator in the workplace is | money |
| Workers respond to attention from superiors, and they like their opinions to be valued. | the Hawthorne effect |
| Being paid a percentage of the items you sell, on top of your hourly wage is called: | a commission |
| Observing others on a regular basis for their purchasing behavior (like watching customer pump gas everyday) | observation research |
| Information systems used by both operational managers and middle managers | information reporting system |
| A firm should first identify consumer needs and then produce the goods and services that will satisfy them according to the: | marketing concept |
| Include the ability to motivate, lead, communicate, build morale, and teach others. | Human relations skills |
| The first type of training and development a new employee will be exposed to is: | employee orientation |
| A specific group of consumers toward which a firm directs its marketing efforts | target market |
| Selecting a name for a new product, designs its packaging, and creates a label, is: | product strategy |
| The tool most widely used in making hiring decisions is the: | selection interview |
| Regular feedback by comparing her actual performance with her objectives and goals is part of a: | performance appraisal |
| Personal selling, advertising, public relations, and sales promotions are decisions made when planning the __________ strategy. | promotion strategy |
| Employee compensation included | Different jobs of equal importance, basic types of compensation, compensation closely connected to performance appraisal |
| Fully utilizing the potential of all employees in a work-environment that is free of diversity-related problems. | Managing diversity |
| Ability to provide a unique product or service that offers something of value to buyers besides simply a lower price | differential competitive advantage |
| The Occupational Safety and Health Act requires: | employers to provide a safe and healthful workplace |
| An upward move in his organization to a position with more authority, responsibility, and pay: | a promotion |
| In Herzberg's model, which of the following would be an example of a motivating factor? | responsibility |
| The action that people take in buying and using goods and services. | Buyer behavior |
| The process of hiring, developing, motivating, and evaluating people in order to achieve organizational goals. | Human resource management |
| Based on the four P's. | marketing mix |
| The attempt to find and attract qualified job applicants in the external labor market. | Recruitment |
| A sideways move in his organization from a sales manager for over-the- counter drugs to sales manager for veterinarian services is an example of a: | transfer |
| A group of two or more computer systems linked together by communications channels to share data and information are called a computer: | network |
| A set of unique features of a company and its products that are perceived by the people or companies the organization wishes to serve as significant and superior to those of the competition. | competitive advantage |
| You cannot use the Family and Medical Leave Act for: | A serious illness of a close friend |
| Buying a new pair of head phones because all of the "other guys" are buying them is being influenced by a | social factor |
| A basic form of market segmentation that uses such variables as age, education, and income is called: | demographic |
| An employee who was more worried about having a safe work environment and a financially sound pension plan than anything else would be most concerned with which of the needs in Maslow's hierarchy of needs? | safety needs |
| A company that is experimenting with flextime, telecommuting, and job sharing is interested in: | work-scheduling options needed to retain quality employees |
| Proposed a theory of motivation based on universal human needs. | Abraham Maslow |
| Refers to the customer's feeling that a product has met or exceeded expectations | Customer satisfaction |
| In Herzberg's theory, salary is an example of a(n): | hygiene factor |
