| A | B |
|---|
| peer pressure | , social pressure on somebody to adopt a particular type of behavior, dress, or attitude in order to be accepted as part of a group |
| complacency | self-satisfied response, usually without thinking and without awareness of possible consequences |
| obesity | weighing a certain percentage more than normal |
| acquiescence | compliance or conformity |
| resistance | refusal to accept |
| embodied | giving a tangible or visible form to something abstract such as a personal or social identity |
| double standard of aging | physical signs of aging are more harshly judged in women than in men |
| body image | a multidimensional self-attitude toward one's body, particularly its size, shape, and aesthetics |
| longitudinal study | study encompassing a number of years |
| positive deviance | a violation of the norm in behaviors or conditions that both over conform to the norms and are positively appraised |
| negative deviance | a violation of the norm in behaviors or conditions that under conform, or fail to conform, to normative expectations and subsequently receive negative evaluations |
| elective mammoplasty | breast augmentation, breast reduction, or corrective surgery on the breasts |
| hegemony | refers to control or influence by one group over another group |
| hegemonic gaze | a sense that individual women have that everyone is looking at them and the discomfort they feel if they fail to meet the cultural beauty norm |
| ambiguity | a message that can be understood in more than one way and it is not clear which meaning is intended |
| uncertainty | something that cannot be predicted or guaranteed |
| presumption | the acceptance that something is correct, without having proof of it |
| unambiguous | completely clear in meaning and unable to be misunderstood |
| avoidance groups | groups to stay away from |
| aspirational groups | groups in which one would like to become a member |
| manky | dirty, greasy, or otherwise unpleasant |
| brand awareness | the ability to identify the brand under different conditions and included brand recognition and brand recall |
| brand recognition | required an individual to correctly identify a brand as being previously seen or heard |
| brand recall | required the ability to retrieve the brand from memory when provided with a cue |
| agency | the action, medium, or means by which something was accomplished |
| dress code enforcers | usually older women who used mild forms of disapproval and shame |
| internalized mechanisms | A means of self-discipline where one actively enforces gendered dress norms |
| panoptic view | all-inclusive view |
| exigency | something that a situation demands or makes urgently necessary and that puts pressure on the people involved |
