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Chapter 14 # 1

AB
monopolymarket with single supplier that has no close substitutes and barrier to entry prevents competition
close substitutesnot static because technology can create substitutes; an arrival of new product can also create monopoly
three types of barrier to entrynatural, ownership, and legal
natural barrier to entrytechnology for producing a good/service allows one firm to meet entire market demand at lower ATC than two or more firms could
ownership barrier to entryentry restricted by ownership of a natural resource
four types of legal barriers to entrypublic franchise, government license, patent, and copyright
public franchiseexclusive right granted to a firm to supply a good/service
government licensecontrols entry into particular occupations and industries
patentexclusive right granted to the inventor of a product/service
copyrightexclusive right granted to the author or composer of a literary, musical, dramatic or artistic work
monopoly price-setting strategiessingle price and price discrimination
single price monopolyselling at the same price to all customers
price discriminationable to sell different units at different prices
single price monopoly/price and MRdemand for firms output in monopoly is market demand; TR = p*q; MR = change in total revenue from one unit increase in quantity sold
MR and elasticitymonopoly never profitably produces an output in the inelastic range of its demand curve
Monopoly and demand curveALWAYS operates on the elastic portion
monopoly and profit-maximizing output levelequate MR to MC; then use Demand curve to determine P
perfect competition vs monopoly with same cost of productionsmonopoly produces a lower quantity at a higher price
competitive producer vs monopoly producerperfectly competitive producer = price taker; monopolist chooses product price
monopoly output and price decisionmonopoly charges price that exceeds MC


Albuquqerque, NM

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