| A | B |
|---|
| Name-Calling | an attack on a person instead of an issue |
| Bandwagon Appeal | tries to persuade the reader to do, think or buy something because it is popular or because “everyone” is doing it |
| Red Herring | an attempt to distract the reader with details not relevant to the argument |
| Emotional Appeal | tries to persuade the reader by using words that appeal to the reader’s emotions instead of to logic or reason |
| Testimonial | attempts to persuade the reader by using a famous person to endorse a product or idea (for instance, the celebrity endorsement) |
| Repetition | attempts to persuade the reader by repeating a message over and over again |
| Sweeping Generalization | (stereotyping) makes an oversimplified statement about a group based on limited information |
| Circular Argument | states a conclusion as part of the proof of the argument |
| Appeal to Numbers, Facts, or Statistics | attempts to persuade the reader by showing how many people think something is true |
