| A | B |
|---|
| Promotion | any form of communication a business or organization uses to encourage customers to purchase products and improve its public image. |
| In-stadium promotions | seat giveaways, mascot races, football tosses, and backstage access at concerts. |
| Product promotion | used to launch new products. For example, pre-album release listening parties |
| Institutional promotion | is designed to create a positive image, establish and maintain goodwill, and increase consumer loyalty for the business, organization, or celebrity. |
| Promotional mix | any combination of the different forms of promotion to sell goods and services |
| Personal selling | is face-to-face, personalized communication between a seller and a buyer |
| Sponsorship | the financing of a sports or entertainment entity (athlete, league, team, concert, or event) by a business in return for recognition or affiliation |
| Banner advertisements | rectangular boxes at the top or bottom of Web sites that are used to promote a Web site or business. |
| Contests. | Prizes are awarded based on contestant skill and or ability. |
| Rebates. | Discounts offered by a manufacturer if the consumer purchases a sports or entertainment good or service during a specified time period. Usually available by mail. |
| Traffic-builder | low cost items given to customers for attending an event, or visiting a store |
| Push strategies | used by a manufacturer to convince or “push” retailers to carry and promote products in their retail establishments |
| Pull strategies | directed towards customers to increase their interest and demand for products. |
| Sponsorship | the financing of a sports or entertainment entity (athlete, league, team, concert, or event) by a business in return for recognition affiliation. |
| Testimonials | are a personal recommendation regarding the use or quality of a good or service. |
| Personal services agreements | contracts between a company and a sports figure or entertainer for the endorsement of a product or service. |
| E-commerce | the electronic exchange of products or services |
| Graphics | are clip art or drawings on web pages |
| Hyperlinks | are links to other web pages within a web site, or to another web site |
| Naming rights | contractual agreements between a sponsor and a venue or event. |
