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Sports Marketing Chapter 9

AB
Human relationsgetting along with others
Courtesyhaving good manners and a polite demeanor.
Ethical behaviordemonstrating honesty, integrity and fairness
Creativityusing ones imagination to be original and inventive
Initiativebeing self-motivated to start a task without being asked
Self-controlthe ability to slow anger and behave in a disciplined way, not impulsive.
Self-awarenessknowing ones strengths and weaknesses
Self-esteemself-respect or valuing ones personal worth
Empathyunderstanding another person’s situation or feelings
Assertivenesshaving the confidence to stand up for beliefs, ideas, or rights.
Resumea brief summary of an individual’s personal information, education, skills, work experience, activities, and interests
Experience and employment historyare traditionally listed in reverse chronological order
ReferencesList of people prospective employers may contact for more information regarding an applicant
Ethicsthe moral decisions of what is right or wrong
Code of ethicswritten statement of responsibility for proper actions, attitudes, or behaviors for employees.
PerseveranceBeing persistent in the pursuit of worthy objectives in spite of difficulty, opposition, or discouragement.
Willingness to changeadjusting to criticism or changes in the environment.
Goal-settingplanning for the future
“Bait and switchpractices lure customers with a low-price product, but the company has no intent to sell that product to the customer
Federal Trade Commission(FTC) enforces federal antitrust and consumer protection laws, such as advertised prices


Mrs. Stone

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