| A | B |
| adversarial press | the suspicious natuer of the national press toward public officials |
| attack journalism | current era of media coverage that seizes upon any bit of info or rumor that might call into question the qualifications or character of a public official |
| background story | tactic by government officials to win journalistic friends |
| confidentiality | reporter's keeping sources of their stories secret |
| equal-time rule | FCC regulation requiring that if a station sells time to one candidate seeking an office, it must sell time to the opposing candidate |
| fairness doctrine | FCC rule, abolished in 1987, required broadcasters to give time to opposing sides if they broadcast one side of a controversial issue |
| feature story | type of news story that involves a public event not routinely covered by reporters and that requires a reporter to take initiative to select the story |
| Federal Communications Commission | agency of the government with authority to develop regulations for the broadcast media |
| gatekeeper | role played by the media in influencing what subjects become national political issues and for how long |
| insider stories | type of news story that involves info not usually made public which require investigative work on the part of a reporter or a leadk by a public official |
| loaded language | use of words to peruade people of something without actually making a clear arguement for it |
| market television | are easily reached by a station's television signal |
| mental tune-out | the attitude of a person who ignores or is irritated by messages from radio or tv which don't agree with his existing beliefs |
| muckracker | journalist who investigates the activities of public officials and organizations, seeking to expose and publicize misconduct or corruption |
| party press | Newspapers created, sponsered, and controlled by political parties to furthe their interests |
| political editoralizing rule | regulation of the FCC providing a candidate with the right to respond if a broadcaster endorses the opposing candidate |
| popular press | self-supporting daily newspapers aimed at a mass readership |
| prior restraint | government censorship by forbidding publication of the info |
| right-of-reply rule | regulation be FCC permitting a person the right to respond if attacked on a broadcast other than a regular news program |
| routine stories | type of news story that involves a public event regularly covered by reporters |
| scorekeeper | role played by the national media in keeping track of and helping make political reputations |
| selective attention | perceiving only what one wants to perceive from television or radio reporting |
| sound bite | video clip used on nightly newscasts. |
| trial balloon | tactic by an anonymous source tp float a policy to ascertain public reaction before the policy is actually proposed |
| watchdog | role played by the national media in investigating political personalities and exposing scandals |
| yellow journalism | use of sensationalism to attract a large readership for a newspaper |