| A | B |
| Easy to start | Luis decides to start a business. He simply goes down to a government office to fill-out the paperwork. It only takes him 20 minutes and he's in business. |
| Little governmental regulations | Barbara only files her federal taxes once per year. This is unlike Microsoft which is required to file federal taxes every three months. |
| Profits stay with the owner | The nice thing about having your own business is that you get to keep all of the profits. |
| Pride of ownership | Marisol has worked all of her life for Johnny the baker. Now she owns her own bakery. She is so proud to have something she can call her own. |
| Complete control | When you own your business, you're the boss. No one can tell you what to do. |
| Lower taxes | The government is pleased when Americans take risks to improve our economy. As a reward, sole proprietors pay less taxes than people who work for employers. |
| Unlimited liability | Marcia drives through the drive-up window at Patty's Coffee House. When she grabs her cup of coffee, the coffee spills on her lap and burns Marcia's legs. Marcia has to be rushed to the hospital. Later, Patty receives a letter in the mail. The letter informs Patty that Marcia is suing her for everything Patty has in her bank account. |
| Limited life of the business | Mr. Jacob has owned his hardware store for 30 years. He never spent much time training his children to take over the business after he retired. Now it's time for Mr. Jacob to retire and there is no one to take over running the business. |
| Difficult to raise money | Fred Flinstone has just opened his rock climbing business. He goes to Boulder Bank to take out a loan. The bank manager informs Fred that he does not have enough collateral to qualify for a loan. |
| Rick of loss not shared | If you own your own business, there is no one there to help you if the business begins to fail. |