| A | B |
|---|
| Advertising agencies | companies who help clients sell products |
| cooperative advertising | advertising is paid for by both a manufacturer and local advertiser |
| headline | lettering, slogan, or saying that gets a readers attention |
| copy | selling message in a written ad |
| illustration | photo or draeing in an ad |
| clip art | pictures clipped and pasted, used for ads |
| signature | distinctive identity symgol for a business |
| slogan | creates an image for the company |
| ad layout | rough draft that shows format of an ad |
| advertising proof | shows exactly how the ad will appear |
