| A | B |
| ambiguous | having more than one meaning |
| verbatim | wörtlich, word by word |
| puns | word play, Wortspiele; jokes |
| target audience | Zielgruppe |
| cider | fermented apple juice |
| conjure up | to imagine |
| frame of mind | attitude |
| euphemisms | Beschönigung |
| inertia | Trägheit, unwillingness to change |
| blunder | an error or mistake caused by ignorance |
| perception | a mental impression of something perceived; Wahrnehmung |
| mere | absolute |
| patronising | jemanden von oben herab behandeln |
| necessity | a requirement; something inevitable. |
| determine | to bring to an end |
| heighten | to increase or become high in quantity or degree |
| despise | to regard as worthless |
| trivial pursuit | activity looking for trivia |
| ubiquitous | to be everywhere at the same point in time |
| connotation | the associative meaning of a word in addition to the literal meaning |
| mnemonic | Gedächtnishilfe |
| convict | to prove someone guilty |
| elicit | to bring or draw out |
| distract | to divert one's attention away from something |
| scatter | to distribute in different directions |
| intrude | to come in without being asked or wanted |
| captivate | to hold the attention, fascinate, or charm a person or group of people |
| endorse | to write one's signature on the back of a check |
| baffle | to puzzle; to perplex |
| flog | to beat hard with a whip or stick |
| overwhelm | to make helpless |
| adage | a wise or true saying |
| celebrity | Berühmtheit |
| assortment | Sortiment |
| intrusive | aufdringlich |
| intrinsic | belonging to the true or fundamental nature of a thing |
| distraction | Ablenkung, Zerstreuung |
| distinctive | kennzeichnend |
| slapstick | Klamauk |
| unassailable | unanfechtbar |
| assimilate | anpassen, angleichen |
| inherent | innewohnend |