| A | B |
|---|
| Priority | A ranking of goals or objectives in the order of their value or importance. |
| Consumer | Any person or group that buys or uses goods to satisfy personal wants and needs. |
| Rational choice | The decision that maximizes the benefits at the lowest possible cost. |
| Opportunity cost | The value of a second choice that is given up when a first choice is taken. |
| Consumer Decision | A choice made by a person concerning how to use resources or products. |
| Goal | something to be accomplished in a certain period of time. |
| Objective | Is a specific condition that an individual or organization wishes to achieve. |
