| A | B |
| nameplate or flag | logo of the name of the paper as it appears on the front page |
| masthead | usually opposite the editorial page; lists the editors, staff and mission statement of the news staff |
| broadsheet | newspaper the size of the Austin American Statesman |
| tabloid | newspaper the size of The Jag Journal |
| typography | the study of type or fonts |
| sans serif fonts | these do not have tails |
| serif fonts | these DO have tails |
| ears | the white space to the right and left of the nameplate/corner of the paper |
| skyboxes/teasers | illustrations or advertisements above the nameplate |
| columns | imaginary lines on the layout that help format the page with text/copy and photos - we use 5 per page |
| justified | even alignment on the left and the right side of text in a column |
| rag left captions | goes next to a photo and is right aligned; use this when caption is to the left of a photo |
| rag right captions | goes next to a photo and is left aligned; use this when caption is to the right of a photo or beneath the photo |
| kicker | a subhead above the primary headline |
| brief | a short story about someone in the news |
| spread | 2 facing pages |
| headline | largest type face on the page that contains the main story/copy |
| infographic | a graph or chart that goes with the story |
| byline | who wrote the article |
| dateline | where the article took place |
| pull quote | a part of the copy that is placed in larger type face and generally placed within the news story and boxed to keep it separated; brings attention to the article |
| jumpline | tells reader what page to turn to if story is continued |
| copy/story | article |
| feature | article that is newsworthy and timely; considered soft news |
| hard news | article that is important and sometimes a sensitive issue; newsworthy and timely; generally appears on the front page |
| soft news | feature articles, enterainment articles, reviews, sports, columnist articles |
| folios | page numbers |
| editorials | opinion articles that reflect the stance of the news staff/editorial staff |
| cutline | caption that tells about a photograph |
| bleed | graphic or photo that moves off the page so when printed the color extends to the edge of the printed page |
| tints | colors that are used in percentages other than 100% |
| screens | color boxes that text or photos can be seen through; may appear as a transparent box, etc. |
| rotated text | text that is aligned vertically instead or horizontally or titled at a degree (angle) |
| text wrap | text that flows around a photo or text |