| A | B |
| spot | unit of broadcasting time |
| hooch | cheap alcohol |
| jingle | short catchy song or poem |
| advertising | the job of preparing advertisements for publication or broadcasting |
| conjure | to bring into mind |
| copywriter | a person who writes copy for advertisements |
| advertisement | a public notice designed to advertise something |
| facilitate | to make easier |
| piece of cake | take it easy |
| puns | joke |
| cones | Kegel, Tuete |
| generate | to produce |
| prejudice | Vorurteil |
| inertia | resistance to motion or change |
| blunder | an error or mistake, you should have known better |
| percept | a mental impression of something perceived |
| rural | pertaining to the country or country life |
| pertain | to relate to, to refer to |
| ubiquitous | to be everywhere at the same point in time |
| acustomed | often practised, familiar, usual |
| perception | Wahrnehmung |
| accomplish | (Aufgabe) vollbringen |
| exposure | aussetzen |
| intrusive | to be intruding where a person is not wanted or welcome |
| bold | courages, showing courage, distinct and clear |
| distinctive | serving to give style or distinction to something |
| subsequent | following in time, place or order |
| appeal | to make a request, power to arouse a sympathetic response |
| mere | absolut, no more than what is stated |
| pattern | anything designed or shaped to serve as a guide in making somethimg else |
| sake | motive or reason for doing something |
| despise | to regard as worthless |
| convey | to transport, to pass information on to someone else |
| suspicious | the instance of suspecting something wrong without proof |
| persuade | to cause to convince or believe by means of reasoning or argument |
| sorrow | mental suffering |
| affiliate | to associate with |
| peer pressure | Gruppenzwang zwischen Gleichaltrigen oder Kollegen |
| celebrity | a famous person |
| suspicious | mißtrauisch |
| endorse | gutheißen, sich eine Ansicht anschließen |
| flog | "verscheuern" i.S. von verkaufen |
| affiliation | die Zugehörigkeit |