| A | B |
|---|
| consumer | a person or group that buys or uses goods and services to satisfy peronal needs and wants |
| disposable income | income remaining for a person to spend or save after all taxes have been paid |
| discretionary income | money income a person has left to spend on extras after necessities have been bought |
| rational choice | choosing the alternative that has the gretest value from among comparable-quality products |
| bait and switch | ad that attracts consumers with a low-priced product, then tries to sell them a higher-priced product |
| comparison shopping | getting information on the types and prices of products available from different stores and companies |
| warranty | promises made by a manufacturer or seller to repair or replace a product within a certain time period if it is found to be faulty |
| brand name | word picture or logo on a product that helps consumers distinguish it from similar products |
| generic brand | general name for a product rather than a specific brand name given by the manufacturer |
| consumerism | movement to educate buyers about the purchases they make and to demand better and safer products from manufacturers |
| ethical behavior | acting in accordance with moral and ethical convictions |
