| A | B |
|---|
| marketing | all the activites needed to move goods and services from the producer to the consumer |
| consumer soveriegnty | the role of the consumer as ruler of he market when determining the types of goods and services produced |
| utility | the amount of satisfaction one gets from a good or service |
| market research | gathering, recording, and analyszing data about the types of goods and services that people want |
| market survey | information gathered by researchers about possible user if a product based on such characteristics as age, gender, income, education, and locaton |
| test-marketing | offering a product for sale in a small area for a limited period of time tro see how well it sells before offering it nationally |
| price leadership | practice of setting prices close to those charged by other companies selling similar products |
| penetration pricing | selling a new porduct at a low price to attract customers away from an established product |
| promotion | use of advertising to inform consumers that a new or improved product or service is available and to persuade them to purchase it |
| direct-mail advertising | type of promotion using amailer that usually includes a letter describing the product or service and an order blank or application form |
| product life cycle | syrfies of stags thta a product goes through from first introduction to complete withdrawal |
| channels of distribution | routes by which goods are moved from producers to consumers |
| wholesalers | businesses that purchase large quantities of goods from producers for resale to other businesses |
| retailers | busineses that sell consumer goods directly to the public |
| e-commerce | business transactions conducted over computer networks, in particular the World Wide Web |
