| A | B |
|---|
| Basis of many logo designs | simple geometric shapes |
| Sharp edges | indicate tension, hardness |
| Soft edges | are more casual |
| Circle | protective or infinite |
| Square | stability, equality & honesty |
| Triangle | tension, conflict or action |
| Replace letters in words with | shapes that suggest the letters |
| NOT logo design software | MS Word or PowerPoint |
| Good logo design software | Illustrator, CorelDraw, Freehand |
| Web Logos | Require conversion to GIF or JPG |
| Illustrator first developed for | Apple Macintosh |
| Illustrator was gamble because | Apple didn't have market share |
| Key element of Illustrator | Bezier curves |
| First Illustrator branding image | Venus' face |
| Current branding image | Stylized flower |
