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| Font | A complete assortment of characters of a single size and design. It includes uppercase, lowercase, numerals, and punctuation marks. |
| Typeface | Refers to the unique shape or design of the characters included in a type font, type series, or type family. |
| Type Family | A group of related, but SLIGHTLY DIFFERENT type fonts and type series. |
| Type Series | Individual types consistint of ALL sizes of one style or design |
| Serif | Short cross-strokes that project out at the end of the main letter strokes in some typefaces |
| Small Caps | Uppercase letters slightly smaller than the normal capitals of a font. |
| Uppercase | These are capital or “cap” characters. |
| Lowercase | The small characters in type, as distinguished from uppercase or capitals, sometimes referred to as “lc”. |
| Flush left | Format that has the copy evenly aligned on the left side of the column and uneven on the right. |
| Flush right | Format that has the copy evenly aligned on the right side of the column and uneven on the left. |
| Centered | Format that has the type centered on the page resulting in uneven line lengths |
| Justified | Lines are aligned on both the left and right edges of the column or page. |
| Roman | Serifs, Thick and Thin Strokes, Characters are easily read |
| Sans Serif or Gothic | No serifs, Little or no contrast in thickness of letters, Cleanly designed |
| Square Serif | Geometric in design, Square or blocked serifs, Limited usage as text matter, Used for headlines |
| Cursive or Script | Resembles Handwriting, Thick and thin strokes, Should never be set in all caps |
| Text | Serifs are pointed and strokes are angular,Patterned after early scribes, Difficult to read, Should never be set in all caps |
| Decorative or Novelty | Does not fit in any other class, Hand-designed types, Used for advertising purposes |
| Typography | Refers to the selection and arrangement of type elements included in the proposed design layout for a piece of printing. |
| Ligature | A combination of characters in one unit, such as ff or ffi |
| Waist line or mean line | An imaginary line drawn along the top of body height letters. |
| Descender | The part of a lowercase letter that goes below the x-height, as in g, j, p, q, and y. |
| Ascender | The part of a lowercase letter that rises above the x-height, as in b,d,f,h,k,l, and t. |
| Baseline | The imaginary line along the bottom of the body height of characters, sometimes referred to as the “x” height line. |
| X-height | The distance between the base line and mean line of type; the height of a lowercase letter excluding the ascenders or descenders. |
