| A | B |
|---|
| Selecting products/services that have a name, symbol, or design for identification. | Branding: |
| The struggle between companies for the same customers or market. | Competition: |
| Products used by consumers for family, personal, or household purposes. | Consumer products: |
| Activities used by consumers for family, personal, or household purposes. | Consumer services: |
| Inexpensive products that are purchased regularly and require little time and effort for purchase decisions. | Convenience goods: |
| Goods purchased to satisfy an immediate need. | Emergency goods: |
| Tangible, physical products that satisfy a want or need. | Goods: |
| Items that are purchased without advance planning. | Impulse goods: |
| Goods purchased by a business and used to produce other goods or for resale to consumers. | Industrial goods: |
| Activities used by a business to insure proper operation, or contracted by a business to perform a task. | Industrial services: |
