| A | B |
|---|
| Setting a low price when introducing a product into a competitive market to motivate customers to purchase. | Penetration pricing: |
| Pricing technique that sets a higher-than-average price for products in order to communicate quality and status. | Prestige pricing: |
| The amount charged to customers in exchange for goods and services. | Price: |
| Competition that uses price as the primary means to attract customers. | Price Competition: |
| Establishing price points between products in a product line to communicate differences in quality and/or service to consumers. | Price lining: |
| Revenue remaining after the expenses of running the business have been deducted from income. | Profit: |
| Selling a product at a temporarily lower price in order to attract customers. | Promotional pricing: |
| Pricing technique based on the belief that customers form their perceptions of products on price and these perceptions affect customer buying decisions. | Psychological pricing: |
| Reduction in price given by manufacturers/ wholesalers when a large or specified quantity is purchased. | Quantity discounts: |
| Setting a high price when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products. | Skimming pricing: |
| The number of products manufacturers are willing to produce at a given time and at a given price. | Supply: |
| Discounts offered to channel members for performing certain functions like storing or record keeping. | Trade discounts: (Functional discounts) |
| Stating the price of a product per unit of standard measure. | Unit pricing: |
| Costs that vary based on sales volume or changes in business needs. | Variable costs: |
| Pricing technique that encourages customers to bargain with sellers in an effort to obtain the best price for products and services. | Variable pricing: (Flexible-Price Policy) |
