| A | B |
| Product and Service Plan | Presents the product or service you are offering |
| Market Analysis | Presents your research on the customer profile. Should contain geographic, economic, and demographic data about the size of your business |
| Organizational Plan | Discusses the management philosophy and whether the company will be a partnership, corporation, or limited liability company |
| Cover Page | includes the company name, address, phone number, Web site address, email address and company logo |
| Business Plan | Document that describes a new business and a strategy to launch that business |
| Executive Summary | Brief recounting of the key points contained in a business plan |
| Title Page | company name, names and titles and addresses of owners, the date the business was issued, and the name of the person who prepared the business plan |
| Mission Statement | expresses the specific aspirations of a company, the major goals for which it will strive |
| Company Description | Outlines the companies background info and basic concept |
| Growth Plan | looks at how the business will expand in the future |
| Contingency Plan | looks at the probable risks for the business such as changing economic conditions and lower than expected sales |
| Competitive Analysis | Demonstrates that the proposed business has an advantage over its competitors. |
| Vision statement | establishes the scope and purpose of a company and reflects its values and beliefs |
| Financial Plan | Presents forecasts for the future of the business |
| Marketing Plan | Discusses how a company makes its customers aware of its products or services |
| Management Team Plan | Qualifications of yourself and any partners |
| Table of Contents | includes the components and page numbers of the business plan |
| Operational Plan | includes all of the processes in the business that results in production and delivery of the product or service |
| Supporting Documents | exhibits, items, and documentation relevant to the business plan |
| Industry Overview | Presents your research about the industry |