| A | B |
|---|
| Bower | Mood and memory |
| sensory memory | first stage of memory storage |
| five to nine items | capacity of short-term memory |
| chunking | way to expand capacity of short-term memory |
| rehearsal | mental repetition |
| Sperling | Studied the sensory register |
| Loftus | Eyewitness testimony |
| levels of processing | Alternative to the stage model |
| episodic memory | Memories of times and places |
| semantic memory | Memory of meanings |
| Freud | Proposed motivated forgetting theory |
| Ebbinghause | Studied memory using nonsense syllables |
| cerebellum | Where classical memories are stored |
| frontal | Lobe of brain involved in memory |
| retroactive interference | New memories interfere with old |
| proactive interference | Old memories interfere with new |
| retrograde amnesia | Long-term memory is impaired |
| learning | Relatively permanent change in behavior |
| flashbulb memory | Very vivid and intense memory |
| chunking | Grouping together similar items |
| phobia | Irrational fear |
| Watson and Rayner | Studied Little Albert |
| extinction | Removing reinforcers leading to decrease in behavior |
| spontaneous recovery | reappearance of extinguished CR |
| generalization | showing CR to stimuli similar to CS |
| discriminaton | occurence of responses only to a specific CS |
| contingency theory | Predictability of US by CS |
| blocking | Weakens the conditionability of a CS |
| overshadowing | More salient CS elicits a stronger CR |
| taste aversion | Intense dislike of food or flavor |
| reinforcer | incerases the frequency of a response it follows |
| primary | stimulus that has innate reinforcing properties |
| secondary | stimulus that acquires reinforcing properties |
| SOR | preset pattern fro delivering reinforcement |
| shaping | rewarding successive approximations |
| continuous reinforcement | reinforcement follows every target response |
| intermittent | reinforcement does not follow every target response |
| serial enumeration | ability to remember a series of events |
| punisher | stimulus that produces a decrease in responding |
| Thorndike | Proposed Law of Effect |
| discriminative stimulus | signal telling subject that responding will be reinforced |
| Bandura | Pioneer in social learning theory |
| vicarious reinforcement | ability to imagine the effects of a reinforcer |
| behavior modification | using principles of learning to change ianappropriate behavior |
| free recall | learned material may be repeated in any order |
| recognition | measure of retention utilizing cues |
| encoding | first stage of the memory process |
| storage | second stage of the memory process |
| retrieval | third stage of the memory process |
| Atkinson-Schiffrin model | Information processing model |
