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Java Games: Flashcards, matching, concentration, and word search. |
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Ch 17 Promotional Concepts and Strategies
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| Advertising | Paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor |
| Institutional Promotion | Creates a favorable image for a business |
| Promotion | Any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image |
| Product Promotion | Used by a business to convince protential customers to buy products from it instead of a competitor |
| Publicity | Special kind of public relations, that involves placing positive information about a business, its products, or policies in the media |
| Sales Promotion | All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness |
| promotional mix | The combination of different types of promotion |
| public relations | refers to any activity designed to create goodwill toward a business |
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