| A | B |
|---|
| Storefront | The total exterior of a business that includes the entranceways, display windows, marquee, and the design and setting of the building itself |
| Display | The visual and artistic aspects of presenting a product to a target group of customers |
| Visual Merchandising | The coordination of all the physical elements in a place of business to project the right image to its customers |
| marquee | an architectural canopy that extends over a store's entrance |
| store layout | refers to the way store floor space is used to facilitate and promote sales and to best serve the customer |
| personnel space | assigned to store employees for lockers, lunch breaks, and restrooms |
| customer space | for comfort and convenience of the customer, including cafes, food courts, and dressing rooms |
| merchandising space | allocated for items kept in inventory for selling |
| selling space | assigned for interior displays, product demonstrations, and sales transactions |
| fixtures | permanent or movable store furnishings |
| architectural displays | model rooms that allow customers to see how merchandise might look in their homes |
| open displays | allow customers to handle and examine merchandise without the help of a salesperson |
| closed displays | allow customers to see but not handle merchandise, usu for expensive items like jewelry |
| point of purchase displays | designed mainly to promote impulse purchases |
| line of goods display | shows one kind of product but features several brands, sizes, or models |
| related-merchandise display | features items that are meant to be together |
| one item display | shows a single item |
| formal balance | items of same size are displayed together |
| informal balance | items of different sizes are displayed together |
