| A | B |
|---|
| bandwagon | To persuade everyone to join in and do the same thing. |
| testimonial | An important person of famous figure endorses a product. |
| transfer | Good feelings, looks, or ideas trasferred to the person for whom the product is intended. |
| repetition | The product name, keyword, or phrase is repeated several times. |
| emotional words | Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings. |
| name-calling | Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.. |
| faulty cause and effect | Use of a product is credited for creating a positive result. |
| compare and contrast | The viewer is led to believe one product is better than another. |
