| A | B |
|---|
| Market | A group of customers who share common wants and needs. |
| Marketing | The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, whatever they are. |
| Relationship Marketing | A strategy to build customer relations. |
| Marketing Mix | The four main elements of marketing. |
| Direct Distribution | Distribution of goods or services from the producer directly to the customer. |
| Indirect distribution | Distribution involving one or more intermediaries. |
| Market Research | The gathering and analysis of information on the size, location and makeup of a product market. |
| Demographics | Facts about the population. |
| Market Segmentation | The division of a market for a product into groups of customers who have the same needs and traits. |
| Target Marketing | Marketing that helps companies focus on the poeple most likely to buy their goods or services. |
