| A | B |
|---|
| data | facts-expressed as numbers, symbols, or words-that are used as the basis for reasoning, discussions, or calculations |
| database | a body of data, or information, stored in a systmeatic way so that users can manipulate, retreive, and update information |
| database marketing | the use of computerized information systems to identify costumers with specific demographic traits and buying habits |
| debt capital | funds obtained for a company by borrowing |
| debt funds | business funds obtaiend by borrowing |
| decision support system | a computer-based system that helps compaines make decisions by summarizing and comparing data from internal and external sources |
| deductiable | the portion of an insurance claim paid by the insured |
| degree of centralization | a measurment of the amount of authority and responsibilty that is delegated to emplyees or to organizational units |
| demand | the amount of a good or service that consumers are willing and able to purchase at a certain price |
| democracy | a poltical system in which all citizens take part in making rules that govern them |
| demographics | the traits of a specific population-such as birthrate, age distribution, marriage rate, income dirtibution, educational level, and housing situation |
| destop publishing | the use of a computer to produce documents containg text and graphics in an original layout |
| developing country | country evolving from less developed to industrialized |
| direct barter | the exchange of goods and services between two parties with no money involved |
| direct distribution channel | producers sell goods or services directly to the final user |
| direct exporting | a company actively seeking and conducting exporting |
| distribution | the activites necessary to phisically move goods and services from producer to consumer |
| disribution channel | the path taken by a good or service to get from producer to consumer |
| dividend | a share of corporations profits |
| domestic business | the making, buying, and selling goods and services within a country |
| dumping | selling exported goods at lower price than that asked in th ecompany's home country |
| duty | an import tax on products sold internationally;also called a tariff |
