| A | B |
|---|
| This element of design provides visual interest and can stop the skimming read | contrast |
| Created when one or two or more elements are different | contrast |
| Using vertical and horizontal text | way to achieve contrast |
| Using large type with small type | way to achieve contrast |
| Using small and large graphics | way to achieve contrast |
| Using thick and thin lines | way to achieve contrast |
| Visual elements repeated throughout a publication to help develop unity | repetition |
| Using the same typeface for headings | way to achieve repetition |
| Using company logo | way to achieve repetition |
| Pattern that western cultures read in | Z |
| Eight types of alignment | Right, Center, Left, Grid, Visual, Punctuation Visual, Breaking |
| Centering is ________! | Out |
| Bullets are __________ | boring |
| Two words to help you remember what proximity is | slurpies and chunks |
| Proximity rule: ________ white space on all publications | 1/3 |
| What are the four questions you should ask before placing any graphic in a publication | Does the graphic illustrate a concept? Does it convey emotion? Does it draw attention to a benefit? Is it color appropriate? |
| ______________ is more | Less |
| Who can you assume will read the text in any publication? | No one |
| This is how long you must keep your audience's attention to really get their interest. | 3 seconds |
