| A | B |
|---|
| Marketing | creating satisfying exchanges between businesses and consumers |
| e-marketing | using the Internet to complete marketing activities |
| product management | designing, developing, acquiring, improving products and services |
| distribution | shipping, handling, and storing products |
| selling | communicating directly with prospective customers |
| information management | obtaining, managing and using market information for business decisions |
| financing | budgeting for marketing activities |
| pricing | establishing and communicating the value of products and services |
| promotion | advertising and promotional methods to encourage prospective customers to buy |
| e-commerce | using the Internet to support or complete business transactions |
| b2b | businesses selling to businesses |
| b2c | businesses selling to the final consumer |
| c2c | consumers selling to consumers |
| brick and mortar | traditional businesses operating out of buildings |
| brick and click | businesses offering traditional and online sales |
