| A | B |
|---|
| Branding | Selecting products/services that have a name, symbol, or design for identification. |
| Impulse goods | Items that are purchased without advance planning. |
| Market/product position | The image a product or business has in relation to its competition. |
| Market research | (1) A system for collecting, recording, and analyzing information about customers, competitors, products, and services. (2) The process of investigating facts about a specific market. |
| Market share | (1) A percentage of the total market that is controlled by a business. (2) A portion of the total sales generated by all the competing companies in a given market. |
| Non-good services | Personal or professional services performed for a fee. |
| Owned-goods services | Services that alter, improve, or repair products owned by the customer. |
| Packaging | Physical appearance of a product, container, or wrapper. |
| Staple goods | Goods used often or regularly and which are kept on hand. |
| Product life cycle | The evolution of a product/service during its life on the market. |
| Impulse goods | Items that are purchased without advance planning. |
| Staple goods | Goods used often or regularly and which are kept on hand. |
| Competition | The struggle between companies for the same customers or market. |
| Consumer products | Products used by consumers for family, personal, or household purposes. |
| Consumer services | Activities used by consumers for family, personal, or household purposes. |
| Convenience goods | Inexpensive products that are purchased regularly and require little time and effort for purchase decisions. |
| Emergency goods | Goods purchased to satisfy an immediate need. |
| Goods | Tangible, physical products that satisfy a want or need |
| Industrial goods | Goods purchased by a business and used to produce other goods or for resale to consumers. |
| Industrial services | Activities used by a business to insure proper operation, or contracted by a business to perform a task. |
| Manufacturer | Producer of goods to sell to other manufacturers, wholesalers, and/or retailers. |
| Product consistency | The relationship of items in a business’s product line in terms of use, price range, target market, and methods of distribution and production. |
| Product item | A specific model, brand, or size of product within a product line. |
| Product length/depth | The number of product items offered within a product line. |
| Shopping goods | Products that usually require a great deal of time and effort for the purchase decision. |
