| A | B |
|---|
| product identification | linking a product to a slogan, nickname, or image |
| logo | an image connected to a product |
| jingle | a slogan put to music |
| audience | the people being targeted by an advertisement |
| billboards | advertisements located outside usually by highways |
| commercials | advertisements found on television |
| print ad | advertisements found in magazines or newspapers |
| gimmicks | when something additional is offered to get the consumer to by the product being advertised |
