| A | B |
|---|
| Distribution | Activities that products available to customers when adn where they want to purchase them |
| Agent | Middleman that assists in the sale and/or promotion of goods (does not take ownership) |
| Channels of Distribution | Paths or routes that goods and services take fromthe producer to the ultimate consumer |
| Consumer | A person who uses a good or service |
| Consumer Goods | Goods used by consumers |
| Exclusive Coverage | Distribution is confined to one dealer in an area |
| Indirect Channel | Channel of distribution where goods move from the producer to the middlemen to the consumer |
| Direct Channel | Distribution where the product goes from the producer straight to the consumer |
| Industrial Goods | Goods used by an industrial user |
| Industrial User | Businesses or industries that use goods or services |
| Integrated Coverage | Distribution when manufacturers act as their own retailers or wholesalers |
| Intensive Coverage | Widespread distribution of products that consumers expect to be able to buy almost anywhere |
| Inventory Control | Keeping track of the amount of stock on hand, sold and on order |
| Middlemen | Channel members operating between the producer and the industrial user to help in the movement of goods and services. |
| Order Processing | Involves receipt and transmission of sales order information |
| Packaging | Enclosing products in appropriate wrappings or containers |
| Perishable | Capable of spoiling, decaying, or dying |
| Place Utility | Usefulness created by making sure goods are available at the place they are needed/wanted by consumers |
| Retailer | A business the buys consumer goods to resell to the ultimate consumer |
| Warehousing | The design or operation of facilities for storing and moving goods. |
