| A | B |
|---|
| bait and switch | pratice of advertising a nonexistent bargain and having them buy a more expensive product |
| Better Business Bureau | a nonprofit agency that helps to resolve disputes between consumers and sellers |
| cease-and-desist order | order that requires the company to stop using an advertisement |
| competition | contest among sellers to win customers |
| cooling-off period | 3 days within which a doncsumer can back out of an agreement to buy something |
| fraud | deliberate deception, designed to secure unfair or unlawful gain |
| full warranty | written promise that the company will repair or replace a defective product within a reasonable time period at no charge |
| implied warranty | unwritten guarantee that the product is of sufficient quality to fulfill the purpose for which it was designed |
| limited warranty | written warranty that does not meet the standards of a full warranty because of specified limitations |
| loss leader | item priced below cost to attract you to the store |
| monopoly | a company which has an unfair advantage over competitors in an area of business |
| pyramid scheme | a type of financial fraud, in which people pay to join an organiztion in exchange for the right to sell memberships to other people |
| redress | to seek and receive a remedy to the problem |
| small claims court | handles disputes involving smaller dollar amounts |
| trading up | pressuring consumers to buy a more expensive product than they planned |
| warranty | a company's promise that the product will meet specific standards over a given time period |
