| A | B |
|---|
| flag | newspaper's name; also called nameplate |
| deck | smaller headline added below main headline |
| jump line | line telling the reader what page this story continues on |
| cutline | info about a photo or illustration; also called caption |
| reverse type | white words set against a dark background |
| headline | story's title or summary in large type |
| mug shot | small photo, usually just the face |
| byline | writer's name |
| initial cap | large capital letter set into the opening paragraph; drop cap |
| liftout quote | quote from story given emphasis; pull quote |
| subhead | boldface line of type to organize story |
| gutter | white space running vertically between elements |
| text | type for stories set in standard size & typeface |
| sidebar | related story, often boxed, that accompanies main story |
| folio | line showing page number, date, paper's name, etc. |
