| A | B |
|---|
| Demonstration | A style of video that shows How to do something or shows the results of actions through the video content |
| The Treatment | Describes the objective of the program and gives a brief synopsis of the content. |
| Detailed information content | A reason not to use video |
| Celebrity | Using a famous person as a spokesperson for your message |
| Humor | Creating a lighter message to make a point |
| Reason Why | The message uses facts or other information to make a point. |
| News | This type of video makes it seem like the message is late breaking or important |
| Slice of Life | This immitates real life |
| Testimonials | This style of video uses everyday people to give a story about why your message is important |
| Brainstorming | The process of quickly coming up with story content ideas |
| Swipe File | This is a file that we borrow other ideas and base our videos off of their original creativity but alter to make our own |
| Facilitator | This is the person that leads the group during brainstorming |
| Screen Test | Videotaping talent to see how they look on camera |
| Voice over | Also called "Voice of God" because we hear the person talking but do not see them |
| 1-5 minutes | Sales type video length |
| 8- 10 minutes | Training video length |
| 1-3 minutes | Corporate image length |
| $500/ minute | Approximate cost per minute of a consumer level production |
| $1500/minute | Cost of Prosumer level Production |
| $3000/minute or more | Cost of professional level production per minute |
| Objective Statement | Usually there is only one of these and it describes the purpose of your video |
| Flow chart | Uses diagrams and symbols to show the logical order of a video. Usually this is used to show proceedures and steps during an instructional type video |
| Storyboard | This is a very popular way of explaining your video to others that shows pictures and some description of your video. This is very much like a comic book. |
| WIIFM | What's in it for me describes the reason why an audience should watch your video |
| Formal | A type of tone of voice that is serious |
| Spokesperson | a tyep of tone of voice that is less serious but we recognize the type of voice. |
| Conversational | A type of voice that is very casual and is very much like a typical everyday type of discussion |
| aloud | What we should do when rewriting our video |
| Master scene Script | A type of script that is intended for an executive producer. It is very general and contains no technical terms |
| Shooting Scene Script | A type of script that contains technical terms and is tended for the crew and talent of a production |
| Scene | A change in time or location |
