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Unit 2: The Business of Branding

AB
consumer(n)someone who buys and uses products and services
contradictory(adj)two statements, beliefs, etc. that are contradictory are different; therefore, cannot both be true or correct
convert(v)to change something into a different form of thing, or to change something so that it can be used for a different purpose or in a different way
corporate(adj)belonging to or relating to a corporation
corporation(n)firm/business
equate(v)to consider that two things are similar or connected
finance(v)to provide money, especially a lot of money, to pay for something
label(n)a piece of paper or another material that is attached to something and gives information about it
medium(n)a way of communicating information and news to people, such as newspapers, television etc.
medium(adj)between large and small
presume(v)to think that something is true, although you are not certain
register(v)to realize or notice something, and then remember it
revenue(n)money that a business or organization receives over a period of time, especially from selling goods or services
subsidize(v)if a government or organization subsidizes a company, activity etc, it pays part of its costs
symbol(n)a picture or shape that has a particular meaning or represents a particular organization or idea
theme(n)the main subject or idea in a piece of writing, speech, film


College of Lake County

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