| A | B |
|---|
| business | an organization that produces and sells a good or service in order to earn a profit |
| profit | the money a business earns when income from sales is greater than the costs of making the product |
| loss | the amount a business loses when costs of making a product are higher than income received from sales |
| good | a physical item produced by a business |
| service | a task performed by a business for its consumers |
| stock | a share of ownership in a company |
| broker | a person who brings together buyers and sellers of stock |
| risk | the chance of losing money |
| NYSE | New York Stock Exchange |
| NASDAQ | Electronic Stock Exchange |
| AMEX | American Stock Exchange |
| bear | a period of falling stock prices over several months |
| bull | a period of rising stock prices over several months |
| recession | a shrinking of the US economy over a period of 6 months or more |
| DOW | The Dow Jones Industrial Average, an average of 30 stock prices |
| consumer | a person who buys a good or service |
| brand name | the popular label name for a product |
| parent company | a business that controls a set of smaller companies |
| private companies | businesses owned by an individual, partners or a small group |
| public companies | businesses sold on a stock exchange and owned by share holders |
| closing price | a stock's price at 4 pm |
| volume | the number of shares traded in a day |
| upgrade | when a broker raises the rating of a stock |
| downgrade | when a broker lowers the rating of a stock |
| industry | a group of companies that do the same thing |
| commission | a fee a broker collects when buying or selling stock for a client |
| p/e | price-to-earnings ratio; price divided by earnings |
| inflation | the general rise in prices over time |
| gdp | total value of all goods and services produced in a year |
| unemployment rate | the % of Americans actively seeking work |
