| A | B |
|---|
| perception | The process by which people select, organize and interpret stimuli into a meaningful and coherent picture. |
| selective exposure | The process whereby a consumer notices certain stimuli and ignores others |
| selective distortion | A process whereby a consumer changes or distorts information that conflicts with his or her feeling or beliefs. |
| selective retention | A process whereby a consumer remembers only that information that supports his or her personal beliefs. |
| motive | a driving force that causes a person to take action to satisfy specific needs |
| Maslow's hierarchy of needs | A method of classifying human needs and motivations into five categories in ascending order of importance: physiological, safety, social, esteem, and self-actualization |
| learning | a process that creates changes in behavior, immediate or expected through experience and practice. |
| belief | An organized pattern of knowledge that an individual holds as try about his or her world |
| attitude | A learned tendency to respond consistently toward a given object. |
| stimulus generalization | A form of learning that occurs when one response is extended to a second stimulus similar to the first |
| stimulus discrimination | A learned ability to differentiate among similar products |
