| A | B |
|---|
| core region | A geographic area that generates 40 percent to 80 percent of a company's sales. |
| consumer product | A product that is purchsed for use by an individual. |
| market segmentation | The division of a market into smaller, relatively homogeneous groups. |
| VALS2 | a psychographic segmentation system based on two key concepts: resources and self-motivation. |
| demographic segmentation | ___ defines consumer groups according to variables such as gender, age, income, occupation, and stage in the family life cycle. |
| positioning map | Creates a graphical illustration of consumers' perceptions of copeting products. |
| metropolitan statistical area (MSA) | A freestanding urban area with a population in the center of at least 50,000 and a total metropolitan statistical area polulation of 100,000 or more. |
| concentrated marketing | With ___, a company focuses its efforts on profitability satisfying a single market segment. |
| differentiated marketing | ___ focuses on producing serveral products and using different marketing mixes designed to satisfy smaller segments. |
| GIS or geographic information systems | A computer system that can tie location data to market data. |
| target market | A(n) ___ is a specific segment of consumers or businesses that are most likely to purchase a company's product. |
| AIO statement | ___ describes an activitiy, interest, or opinion that allows researchers to develop lifestyle profiles. |
| cohort effect | Occurs when a generation of individuals are impacted by current events during the formative years of 17 to 22. |
| micromarketing | The targeting of a market based on a single variable level such as zip code, occupation, medical condition, or past purchase. |
| 80/20 principle | The idea that a small number of loyal consumers will generate the majority of a firm's revenue. |
| psycholgraphic segmentation | Dividing a population into similar values, beliefs, and lifestyles. |
