| A | B |
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| The first phase of the 3-x-3 writing process includes _________, anticipating, and adapting. | analyzing |
| Business writing should be ________, economical, and reader oriented. | purposeful |
| The goal in business writing is to ____________ rather than to impress. | express |
| The three phases of the 3-x-3 writing include prewriting, writing, and __________. | revising |
| Good writers spend most of their time __________, which is the third phase of the writing process. | revising |
| Big tasks, items with short deadlines, and projects that require the expertise of many people may require two or more people to ____________ on writing projects. | collaborate |
| The _____ _______ tool allows team members to suggest specific editing changes to other team members. | track changes |
| The primary purpose for sending business messages are typically to inform and to _______. | persuade |
| During the analyzing part of the prewriting phase, you must first determine the _______ of your message. | purpose |
| A secondary purpose of business messages is to promote ________. | goodwill |
| After identifying the purpose of your message, you need to select the most appropriate communication ______, such as sending an e-mail message or setting up a meeting. | channel |
| Business communicators should anticipate both primary and _______ audiences. | secondary |
| ________ the audience helps the writer determine what the reader is like and how the reader will react to the message. | Anticipating |
| _________ is the process of creating a messaage that suits your audience. | Adaptation |
| Conveyed largely by the words in a message, ______ reflects how a reciever feels upon reading or hearing a message. | tone |
| The statement We are certain that our upcoming sale will be of interest to you is an example of a(n) _________ -focused message. | sender |
| Putting yourself in your reader's shoes is called _____. | empathy |
| Using more second-person pronouns such as you and your help to cultivate the _____. | you |
| Technical or specialized terms that are used by the familiar to professionals in a particular field such as insurance, law, or medicine are called _____. | jargon |
| Business communicators should be especially careful when communicating in the following four areas: _________, safety, marketing, and human resurces. | investments |
