| A | B |
|---|
| A unique design or symbol representing a brand or group | logo |
| an abstract visual as a logo | symbol mark |
| an advantage of a good logo design | provides immediate recognition |
| name spelled out in unique type or lettering | wordmark |
| logo is created by using initials of the brand name | lettermark |
| these symbols have a humanistic quality | pictorial symbols |
| the visual and consistent look associated with a particular business | vsual identity |
| a book showing a consistent visual identity guidelines for designers to follow | identity standards manual |
| an uncomplicated visual that represents an idea | symbol |
| theory of signs and symbols that deal with their function and meaning | semiotics |
| simple picture denoting an object, activity or place | pictogram |
