| A | B |
|---|
| psychological pricing | techniques that create an illusion for customers or that make shopping easier for them |
| odd-even pricing | technique that involves setting prices that all end in either odd or even numbers |
| prestige pricing | sets higher-than-average prices to suggest status and prestige to the customer |
| multiple unit pricing | suggests a bargain and helps to increase sales volume |
| bundle pricing | including several complimentary products in a package that is sold at a single price |
| promotional pricing | generally used in conjunction with sales promotions when prices are lower than average |
| everyday low prices | low prices set on a consistent basis with no intention of raising |
| price lining | special pricing technique that requires a store to offer all merchandise in a given |
| discount pricing | the seller offers reductions from the usual price |
| trade discounts | the way manufacturers quote prices to wholesalers and retailers |
| seasonal discounts | offered to buyers willing to but at a time outside the customary buying season |
