| A | B |
|---|
| Member needs are constantly changing | Member needs are constantly changing |
| Member requirements are needed to drive the business | Member requirements are needed to drive the business |
| Members promote our business | Members promote our business |
| Members have value expectations | Members have value expectations |
| Employees are happier when they provide members with positive experiences | Employees are happier when they provide members with positive experiences |
| Satified members equal business growth | Satified members equal business growth |
| Satisfied members equal increased profitability for RCI | Satisfied members equal increased profitability for RCI |
| Highly satisfied members add 26% more revenue each year | Highly satisfied members add 26% more revenue each year |
| Member satisfaction leads to higher member retention | Member satisfaction leads to higher member retention |
| Member satisfation leads to increased interest in becoming an RCI member | Member satisfation leads to increased interest in becoming an RCI member |
