| A | B |
|---|
| accordion fold | A Zig-Zag fold with 6-panels and two parallel folds that go in opposite directions. |
| alignment | The placement of text or graphics on a line (right, left, center, or justified). |
| asymmetical balance | The type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight. |
| balance | A feeling of equality of weight, attention, or attraction of the various elements with a production as a means of accomplishing unity. |
| binding | The joining of pages with either wire, glue or other means. |
| bond | standard type of paper used in copiers and printers. |
| card stock | a heavy weightpaper; typically used for business cards, greeting cards, post cards, etc. |
| consistency | maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc. |
| contrast | the differences in values, colors, textures, shapes, and other elements within a presentation. |
| flow | the visual path created by the arrangements of elements. |
| focal point | the visually dominant elements in a presentation; the center of interest. |
| gatefold | folding the sides in toward the middle of a page. |
| half fold | dividing the page in half; often called a booklet fold. |
| layout | the arrangement of all key partsof a publication without including specific content. |
| legal | a standard American paper size that is 8.5 X14 inches. |
| letter | A standard American paper size that is 8.5 X 11 inches. |
| line | as a design element, can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page. |
| mass | the physical orvisual size of a publicaton or an object in the publication. |
| mock layout | rough draft of the finished publication that shows the major elements of the publication. |
| newsprint | a type of paper that is low quality and inexpensive. |
| optical center | is slightly to the right of and above the actual center of a page. |
